Brand
Brand Building
Brand Building - Building more than just a brand

Brand is a very important aspect of your daily business life. Brand defines everything you want your business to be. Brand can be associated with the feel and vision customers get after being in contact with your company. You can make it almost anything you want. For example, think about Disney! What is the first thing that comes to your mind? Most likely it is fun, childhood, toys, ice cream and great time! Then think about Nike, it is sport, action, move, running and anything related to sport activities. Your brand has to have the same kind of message. Although your brand is not as known as those mentioned above, when you’ll be getting more customers and referrals you’ll notice that people do differentiate you by your brands, mission statement and vision.

Building brand is one of the most important marketing strategies. Many successful brands are successful because customers can differentiate them by just looking at the logo or colors. In order to make your brand stand out you have to create a unique logo and brand yourself with something memorable and easily recognizable. Usually a good graphic designer will be able to create a unique logo for you. Use catchy colors for the website and brochure design. Make them all look in the loop and close to each other, so that is makes sense for the customer who saw your flyer, brochure or business card and your website to recognize you as the same brand. Small tip: don’t go on too many colors, the more colors you include on the print material the more it’ll cost you to print. Usually anywhere from 2 to 3 is the most optimal color range. However, don’t be afraid to use little bit more colors on your website. For example, you can have a header in blue, menu bar in light blue, main body in white and footer in blue or something that would resonate with the color range.

Successful branding has to be spread across all marketing channels going from the most cost effective and reliable to the next affordable level. One thing to keep in mind is you have to experiment with your marketing push across all different marketing channel platforms. In sometime you’ll find out that some work better than others and others bring more profit. It is always a trial and fail with some marketing strategies. You have to do regular things that bring the constant steady results while experimenting with new techniques and strategies.

As mentioned previously marketing push has to be done through the means of different marketing strategies, here are several examples: internet marketing, press release, news and other types of press marketing, advertising, lead generation and peer groups, etc.

One of the most cost effective and result driven marketing strategies is the internet marketing. With its ability to be spread out in a short amount of time to a large amount of users, it brings a good return on investment while being relatively at the low cost if compared with traditional forms of marketing.  Google and Bing both offer a PPC (pay-per-click) advertising that can be placed in search. In addition, search engine optimization is a good source of defining a landscape for your website in a competitive web space.

Brand building is one of the most challenging and most rewarding marketing practice’s, it offers many benefits to those who are willing to invest time and resources into it.


 
 
Business Development Strategy
Business Development Strategy
Creating Business Development Strategy (Part 1)

Please read Creating Business Development Strategy (Part 2)

The Business Development Strategy is used to develop and stream in the right direction your overall business idea and is meant to support your initial Business Plan. In addition, business development strategy is essential in setting up an approach for developing new opportunities and creating new leads, either from existing accounts or by targeting new potential accounts and prospects, in order to close them.

The post is aimed to set the layout and to touch up on the main key points in creating a successful business development strategy which can be used as a support for your Business Plan.

Let’s start by saying that the main object is ‘Strategy’, therefore you will be developing a practical and attainable set of objectives in order to surpass your targets.

Identifying main strategy points:

There are several main key questions that you need to answer in order to establish the layout of the strategy and give yourself a good start. The key questions are: Who? What? Where? When? Which? Why? How?

The following is the explanation for the questions above:

Who – identify your potential target audience?

What – identify the best possible product or service (what to offer)?

Where – identify the operation location?

When – is the best time to approach the customer?

Which – workforce personal to use?

Why – would they be interested in buying from you?

How - will you retain them as a returning customer?

In order to answer all those questions effectively you have to dig in to your current records and do data analysis. If you have records for the past twelve month and you have conducted regular account reviews every decade you won’t have any problem and will be fast on your track, however what if you didn’t conduct reviews or don’t have any records as you’ve just starting out?

If you’ve just started out your business or planning to start in the near future, you have a good opportunity to engage yourself into a market research practice which will help you in identifying the market and its potential. Market research and market analysis is a very important step as it’ll show you whether or not you should enter the market and will help you identify the potential of your market.

Outlining Customer Profiling:

A successful business development demands a solid customer profiling in order to select the best possible target to reach. Here are several important factors to work with:

- Business Sectors

- Demographics

- Size of organisations

- Financial Situation

- Psychographics

Identifying those sections will help you to analyze and create strategies for your successful business plan.

End of Part 1: Creating Business Development Strategy – tune in for more in our next post!