Every business is determined to live upon finding new leads and opportunities and converting them into customers. Without customers and sales there is not business. Business can only be successful if all sales cycles are met and the customer is willing to buy service or product. Depending on the business you might have different challenges with one remaining constant throughout all organizations striving to get more sales through acquiring new lead and generating new customers. Generating new customers is somewhat challenging especially at the beginning stage of business. When you are in the early stages of business it is hard for you to get a constant customer flow and big numbers of sales, but don’t worry it’s almost the same for everybody. At the early stages when you don’t know many tricks and pitfalls you are destined to make business mistakes. It is better to do them now with lower amount and lower risks then when you have big sums and big deals.
Now, let’s come closer to identifying how to get new leads and where to find new opportunities.
First of all, let’s not forget about the oldest way of unintentional marketing that is transferred by your customers – word-of-mouth. It is the oldest and probably one of the most influential forms of “marketing” that the world knows. Each customer’s reference is a powerful tool and has a very high chance of converting into a sale. People trust each other and share information. Therefore, if your product is good and reliable be ready for some customer references. However, to be successful in word-of-mouth you have to be sure that you have a good solid product or service; otherwise people will be sharing their negative experience with their friends!
Second, there are many and many business/professional directories where you can find business names including contact information such as phone and emails, or at least you can get the name of the person or persons you want to reach. Having a name of the person your contact is critical. You can always find out extra information such as email or phone number from contacting the firm directly and talking to the reception and telling them that you’d like to send something to Mr. or Ms. so and so but don’t have their email. One of good business directories is Jigsaw. Certain information is free such as: name, position and title; however the information that you need the most such as email and telephone number is paid.
Third, traditional forms of marketing. For a very long time marketing played a very important role in any business, its primer role is to create awareness, attract customers and communicate with them through the means of marketing messages. If this is applicable to your business you should be trying traditional newspaper and magazine advertising, billboards, direct mail, radio ads (if the budget allows you) and other forms of traditional marketing.
Fourth, online forms of marketing. With the internet expansions there are many different forms of marketing that you can engage yourself into, they range from email marketing, banner advertising, paid targeted websites ads, Pay-per-click by Google and Bing, SEO (search engine optimization), affiliate programs with other websites and other types that would suite your business.
All those sources should work cohesively to create a good funnel and a fresh flow of leads and opportunities for your prospect to customer conversion.