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Gone are the days when companies used to count on still images to promote their products. Now, the videos have been the go-to source of every info provider. Over the past few years, videos have prevailed everywhere. Wherever you turn, businesses are using new video styles to make their products pop, including Ultra HD 4K Tutorial Videos. Creating 4K tutorial videos for product promotion is an excellent move as people feel like experiencing the products in real, and it evokes powerful responses.
What is a 4K Tutorial Video?
4K means Ultra High Definition, which refers to the high-quality picture, playback, and resolution of the movie. And a tutorial video is a short instructional movie that explains a concept, demonstrates a process, and teaches viewers the appropriate use of a product or service. Also referred to as “how-to videos,” tutorial videos provide step-by-step instructions for the right use of the product.
What Makes a Tutorial Video Engaging?
A good tutorial video includes:
- Clarity of voice
- Right pace
- Amicable and inviting tone
- High-quality picture
- Professional presentation
- Great resolution
Remember, just because your tutorial video explains your product doesn’t make it good. Make sure your video delivers value to your viewers.
How to Create 4k Tutorial Videos for Your Products?
Know your Audience
Before you record the video, the first thing you need to be sure about is who is your audience and what are their requirements?
For instance, if you sell a technologically advanced product, figure out who will use your products and what channel you can find them. Make sure it will be teenagers, youth, working professionals, men, women, or any other category of people who will use your product. Figure out the learning objective of your audience and why they should watch your video. In short, have a clear insight into your audience’s demographic information such as age, interests, education, needs, goals, and concerns.
Write a Script
Once you know who is your audience and where you can find them, it is time to write a script for your video tutorial. Having a thorough script ready in hand helps save your and your viewers time.
When writing a script, keep these simple tips in mind:
- Avoid jargon
- Use simple language
- Speak in a friendly tone
- Ask for feedback at the end of the script
- Practice reading your script aloud before recording
Have Efficient Equipment to Shoot 4k Videos
Remember, creating 4K video tutorials needs a professional standard camera. Your smartphone may be a good choice to film on the fly, but for shooting a professional-looking 4K video, an HD camera is a prime need. While the camera is the first need for 4K video shooting, you can’t keep the other essential gadget on the back burner. Make sure you have a space free from distraction to record the video, a tripod for the steady recording, a microphone for voice clarity not the best earbuds or the best headphones, good lighting, and other needed gear.
Record your Script
Now you have a plan, a script, and the professional setup to shoot the video, it is time to shoot your video. While you are all set to hit the record button, still coming in front of the camera is nerve-wracking. Worry not!
Here are a few things that will help you create confident video tutorials:
- Don’t believe in too many tools which say it was the best tools in the market. Just use a few but of high quality. Often, a tripod, an HD camera, a clean backdrop, a microphone, and lights are all you need to create 4K movies.
- Make sure to have enough light in your recording room. Shoot either in natural light or have lighting equipment.
- Keep your camera as close to your product as possible.
Show the Step-by-step Process
Every product is unique. It comes with its own characteristics. So, you should begin with the basics. Some of your audience may be little acquainted with your product, but others are completely unaware of your assets. Make sure your video tutorial covers the beginners also.
For instance, if your product is physical, start from unboxing your assets, demonstrating what experience the viewers will go through when buying it. After unboxing, show how your product works, fitting pieces, turning it on, sound quality, picture quality, etc. Having shown all the settings, demonstrate how to use them. Define every step clearly and in user-friendly language. Voila! You have shot your video tutorials. Now, choose a reputed Movie Maker Online and give a final touch to your video.
Edit the Video
Honestly telling, editing the 4K video is a real pain. Thankfully, we have so many free and paid 4K Video Editors to help us out. No matter you are a pro movie maker or new to editing, all you need is a 4K video supporting and easy-to-use software to edit the video efficiently.
People often feel that they require a premium video editor to create 4K video tutorials, but it’s not so. With the help of a user-friendly movie editor and a little knowledge of editing, anyone can get started and create a high-quality video that captures attention. Make sure the software you choose for video editing gives you full control over your film and offers all the features needed to edit your product tutorial video.
Add the Music
Adding music to the product tutorial is not essential, but it will take your video to the next level. The right music track at the right place helps create a video tone, infuse life in it, and engage the audience. Remember, your audience should not get bored while viewing your video. Music helps them feel good and captures their attention till the end of the film.
In today’s net-savvy scenario, 4K tutorial videos are everyone’s first choice for getting information fast. Considering this fact, plan your product tutorial now, keeping the above tips in mind.