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Many local states and governments still broadcast with the help of cable or satellite TV — means that are gradually getting obsolete. What is the alternative? Our answer is video streaming. Video streaming for government can be beneficial and profitable.
In this article, we speak about the pitfalls cable TV has and how video streaming can solve these issues.
The Pitfalls of Cable TV
More people use the Internet
More and more people cut the cable TV cord and turn to the streaming services available through the Internet. Especially if we are talking about younger generations. They consume the majority of information via the Internet and don’t even watch the cable TV the local companies offer.
If a government wants to reach more people and deliver their messages and news to them, it will need to follow its audience — to use the opportunities the Internet gives. The Internet allows you to create an IPTV/OTT platform. Learn what is IPTV and how it works in the blog article.
Cable TV costs a lot
Cable television tends to be more expensive than IPTV or OTT streaming services. For instance, the US cable television cost may vary from $44,99 to almost $150. The basic channel packages cost around $25 a month, while Netflix streaming service fees range from $9,99 to $19,99 per month, depending on the plan.
With video streaming services, governments can save people a fortune.
Content isn’t diverse
It’s another reason the customers switch to video streaming platforms. People love watching various movies and series. Cable companies tend to fill in the program schedule with live streaming and old movies.
Video streaming services allow people to watch various content: from documentaries to talk shows. That’s why they prefer cutting the cord, stopping paying for cable TV, and switching to video streaming.
For governments, it’s better to have a presence on the Internet. It’s important to use those channels of communication that your audience uses. You will be able to be closer to them, and they will have an opportunity to view your news.
Cable TV is available only on TV
With the whole world going digital, many people don’t even bother to buy a TV set. They prefer using laptops, smartphones, and tablets. These people pay only for the Internet connection and don’t think about cable TV. They learn about the government’s actions from other sources that can be biased and subjective.
Video streaming services give the opportunity to watch best videos on any device the consumers have.
Cable TV also limits the number of places where people can watch news and programs to only one — a home. With multiple devices on which the streaming platforms are available, there is an opportunity to view content whenever you are: in a cafe or a queue.
Video streaming provides transparency
Governments and local states often look to be more transparent with the residents. Video streaming platforms might be of great help. As we said above, they can be accessed any time a user wants. The Internet connection is the only requirement.
People will be more aware of the ongoing political process if they can access the news videos and live sessions when it is convenient for them.
Around the globe, more people turn off their TV sets because of the reasons we described above. It means that governments and local authorities lose touch with their citizens. And video streaming platforms might be a working solution for them.
Both sides benefit: video streaming gives governments the opportunity to be close to people, and people enjoy the comfort these platforms provide.