Internet for business
Internet for Business
Internet use for Business Operations

Internet provides many different opportunities for business operations. Business can tremendously grow by employing internet means and discovering the full potential of social networking. Every day more and more businesses select internet as their main source for many different practices, such as: contacting customers, offering customer service, generation leads, finding and creating new customer and constantly advertising their services. It is now known that many companies select internet as one of their primer source is for advertising and media relationship building. Traditional forms of advertising such as television, radio and billboards are very expensive and usually can only be afforded by the large organizations. With that said internet offers a much lower price for “its service”. When compared with how much needs to be spent on producing just one TV or radio ad versus internet spending’s one can clearly outline the price difference and the outcomes.

Here are several ways of how the internet can be used to achieve your business goals, strategies and lead generations:

·         Internet marketing
·         Search engine optimization (SEO) and Google Pay-per-Click (PPC)
·         Article and PR writing and distribution
·         Social networking and social media
·         Use of forums, blogs and communities

One of a great ways that internet might help you is by giving you an ability to find out what the client want or need, and the best part is that the internet gives you an option to use it almost for free. You will not be paying money for your online marketing research and target development as internet is not as expensive as traditional forms of marketing research.

Internet offers great ability to find new customer and directly contact them by constantly delivering a unique message that can appeal to the needed market. An ability to develop a good communications message is a MUST, as you have to make sure that you target audience is interested in what you are planning to deliver to them. Internet offers a wide variety of sources to provide business with support they need and bring cost effective solutions.


 
 
Business Name
Selecting Business Name
5 Tips on Selecting Business Name

At Business Blog we always strive to make the most use out of your read, every week we come up with 5 Tips of the Week to give you a little support on how to do different things. We try to find suitable topics to satisfy the need of several audiences at once, business owners who’ve been in the business for quite a while, people who are just about to open, marketers, analysts and researchers. Every week we have something different for you, it creates a great experience for us to find something suitable and interesting and for you to pick up new tips and trick.

This week we’ve decided to post 5 Tips on Selecting a Business Name, those techniques are not only made for selecting the business name, you can apply them to any creative name or brand name development.

Here we go, 5 Tips for Selecting Business Name:

1. Don’t make it too complicated or too long! Complicated or long names are not recognized as user friendly and are very easy to skip and forget. You need something short, nice and memorable.

2. Make it relative to your business, practice or tool. You have to make the name relative to what you do. Customer or users in general have to make the connection between what you are naming and the actual business, tool or product.

3. For any future purposes, such as growth, brand development, and etc. you have to make sure that the name can be trademarked and is available for you. This move will secure you from battling in the future with the competition or anyone else who will want to take the name.

4. When creating name think of the internet. When developing a name remember that internet has a very big and significant role in our lives now, especially in the business life. Therefore, make your business name so that it can stand out and make sense about the product so that when someone sees it on the internet in search such as Google or Bing they can easily be reminded about the product.

5. Make the name clean, quick and memorable! This is your only mission when it comes to creating a name for your business.

We truly believe that those techniques will help you select the best appropriate name for your business, service, product, website or any other entity of yours.


 
 
Executive Summary
Executive Summary
Business Plan: Executive Summary

Every business plan consists of several parts. Although all parts are critical and very important, there is one part that brings the majority of the attention when someone actually researches your proposition for the business plan. That section is the Executive Summary.

What is Executive Summary?

Executive Summary – outlines the main idea, supporting points and your ability to establish what you are trying to achieve. Many times when applying for bank credit, looking for investors or searching for other credit opportunities, business owners develop business plan to submit it to those parties. Executive summary is the first thing that anyone is going to look at when trying to determine what you proposition is. It is important to understand that you whole business plan can be anywhere from 10 to 100 pages, depending on your idea, factors and other things. Therefore, when investors decide to invest, they look at the overall idea from the executive summary to determine if it is worth spending their time on your business. If the executive summary is attractive and the business idea looks profitable then they bring in their accountants, lawyers and other personal to go dipper into researching you goal, accounting needs and profits that they can make.

Executive summary must be attractive but true and it should have a very good support with the attached documents. For investors to choose your business plan and idea, your executive summary must be attractive. If it is attractive only then will someone spend the needed time on it.

As mentioned above the executive summary is the first item that readers of your business plan will see. However, the trick to writing it successfully is to write it last. Leaving it for the end of your planning development gives you an opportunity to focus, better see the whole scope of you work as well as to refine and frame your key messages after developing the initial bulk of work.

The ideal exec summary about one or two pages long, as it's only meant to provide an overview of your project. The main point is to create an interest in reader’s mind to see the rest of your business plan and to make him want to work with you. If your executive summary has fulfilled the need, your reader will remain reading and get the full story of your business idea.

Items that should be included into Executive Summary:

Introduce the business — in this section briefly answer to those questions: what it is, what it does, how it does it, who manages it, location, market research, competition, opportunities and growth.

Mission statement and vision statement – use those to outline your goals and where you plan to be in three to five years.

Section for potential investors:

Define if your business is: a sole proprietorship, partnership, or corporation

Define general business opportunity, estimated growth and potential ROI

Define and declare the total financial needs of the business, funding sources and indicate repayment schedules

Outline operational and marketing plans

In conclusion, use strong but positive language in introducing your business plan in your summary. Also, it is important to conclude it with a strong call for action to the following question: “Why you should invest in the business?”