Regardless of the size of your organization, a well-planned and documented content strategy is a must-have. It is because a content strategy widens your sales funnel and pushes more qualified leads into it.
Generally, content strategy deals with the creation, planning, distribution, and management of content. Its primary goal is to use content to reach your potential audience through the right channel.
Content marketing and strategy are two concepts that work in parallel to deliver high-quality, insightful content to the prospective audience by addressing their issues or offering them the information they want.
Why Is It Important To Have A Content Strategy?
According to CMI Report 2016, 88 percent of B2B businesses in North America invest in content marketing. However, out of this, only 32% of businesses report obtaining satisfactory results.
Now, the question here is what problem the remaining 68% of businesses face. Why do their content marketing efforts fail to produce results?
The report reveals that 32% of businesses that claim to achieve results employ a documented content strategy. So, going by statistics, it’s the content strategy that is helping them transform their efforts into results.
As such, having a content strategy in place is vital to drive profitable business outcomes. It lends a purpose to each piece of content. It is neither just content marketing nor SEO; it combines both channels to improve your business positioning.
So, it turns out that hiring a content strategy agency is an absolute requirement to double your revenue this year.
7 Benefits Of Hiring Content Strategy Agency For Your Business
Outsourcing content strategy tasks to a professional agency is not merely a business transaction; rather, it’s an investment.
A well-planned content strategy by professional SEO experts proves invaluable to attract, engage, and convert qualified leads. It tends to have a deep impact on your whole communication efforts across your sales funnel, as it works at the heart of your content marketing.
Now, let me familiarize you with the several benefits of hiring a content strategy agency.
1. Helps Set And Reach Business Goals
Misguided efforts only result in the waste of time and money. The right content with a misplaced purpose, to the unsuitable audience, or vice versa practically won’t yield consistent results.
So, a few basic questions to ask yourself could be:
- What your content intends to achieve?
- How can your content be informative, factual as well as practical?
- Who is your target audience?
- How does it influence your overall business?
- Does your content align with your brand message, goal, and audience?
A content strategy agency will help you find answers to these questions.
2. Improves Online Visibility With Better SEO
Equipped with strong foundation knowledge and SEO technology tools, a content strategy agency helps you draft valuable content easily understandable by search engines. They know what it takes to write content that is SEO friendly and equally engaging.
3. Unveils New Opportunities
Successful businesses are always on the lookout for new content generation opportunities. They focus on creating content around trending news and topics to grab the attention of their audience.
Content strategy agencies find avenues to explore news, trends, and storylines relevant to your niche industry to assist you with this. However, without professional expertise, the process may not only seem far-fetched but can be equally draining without yields.
4. Develops Content That Converts
Quality content engages readers in an impactful manner by answering their queries and extending information valuable to them.
Experienced content strategists from leading agencies put their efforts into creating content that establishes an emotional connection with your audience. From blogs to articles and social media posts to product descriptions, they create worthy content that gains the audience’s trust and skyrockets your marketing campaigns.
5. Identifies The Best Channels For You
Publishing content on every channel won’t work.
So, how do you decide which content marketing channel is best for you?
Professional agencies can be of help here as they’ll save you from digging through every content distribution platform or social media to share your content. Instead, outsource this task to a content strategy agency.
Apart from helping you decide which channels fit best in your business and find your potential audience, they will also design the best plan to get your message delivered across in a faster and more efficient manner.
6. Optimizes Your Marketing Efforts
A content strategy is designed to drive inbound traffic and guide prospects through the marketing funnel. With a planned approach, your content strategy agency determines the amount and frequency of content to be produced, where it is to be published, and how it can be repurposed for enhanced visibility.
A content strategy formalizes your content marketing efforts. It provides access to key performance metrics to define content creation schedules, management of content channels, and guidelines for publishing content. With all this at your disposal, your marketing strategies work at their full potential.
7. Helps Manage, Measure, And Maintain Performance
Content is not worth “once and for all”. It needs to be relevant and updated to retain its ranking in the search engine. Furthermore, you need to conduct a real-time analysis of key metrics to determine your content’s effectiveness and competence.
A content strategy agency will handle this on your behalf. Outsourcing the job to them will help you with:
- Performing content audit.
- Assessing content performance using KPIs.
- Checking site for broker or irrelevant links.
- Removing outdated, irrelevant, or stale content.