Internet for Business
Internet use for Business Operations
Internet provides many different opportunities for business operations. Business can tremendously grow by employing internet means and discovering the full potential of social networking. Every day more and more businesses select internet as their main source for many different practices, such as: contacting customers, offering customer service, generation leads, finding and creating new customer and constantly advertising their services. It is now known that many companies select internet as one of their primer source is for advertising and media relationship building
. Traditional forms of advertising such as television, radio and billboards are very expensive and usually can only be afforded by the large organizations. With that said internet offers a much lower price for “its service”. When compared with how much needs to be spent on producing just one TV or radio ad versus internet spending’s one can clearly outline the price difference and the outcomes.
Here are several ways of how the internet can be used to achieve your business goals, strategies and lead generations:
· Internet marketing
· Search engine optimization (SEO) and Google Pay-per-Click (PPC)
· Article and PR writing and distribution
· Social networking and social media
· Use of forums, blogs and communities
One of a great ways that internet might help you is by giving you an ability to find out what the client want or need, and the best part is that the internet gives you an option to use it almost for free. You will not be paying money for your online marketing research and target development
as internet is not as expensive as traditional forms of marketing research.
Internet offers great ability to find new customer and directly contact them by constantly delivering a unique message that can appeal to the needed market. An ability to develop a good communications message
is a MUST, as you have to make sure that you target audience is interested in what you are planning to deliver to them. Internet offers a wide variety of sources to provide business with support they need and bring cost effective solutions.
Identifying new leads and opportunities
Every business is determined to live upon finding new leads and opportunities
and converting them into customers. Without customers and sales there is not business. Business can only be successful if all sales cycles are met and the customer is willing to buy service or product. Depending on the business you might have different challenges with one remaining constant throughout all organizations striving to get more sales through acquiring new lead and generating new customers. Generating new customers
is somewhat challenging especially at the beginning stage of business. When you are in the early stages of business it is hard for you to get a constant customer flow and big numbers of sales, but don’t worry it’s almost the same for everybody. At the early stages when you don’t know many tricks and pitfalls you are destined to make business mistakes. It is better to do them now with lower amount and lower risks then when you have big sums and big deals.
Now, let’s come closer to identifying how to get new leads and where to find new opportunities.
First of all, let’s not forget about the oldest way of unintentional marketing that is transferred by your customers – word-of-mouth. It is the oldest and probably one of the most influential forms of “marketing” that the world knows. Each customer’s reference is a powerful tool and has a very high chance of converting into a sale. People trust each other and share information. Therefore, if your product is good and reliable be ready for some customer references. However, to be successful in word-of-mouth you have to be sure that you have a good solid product or service; otherwise people will be sharing their negative experience with their friends!
Second, there are many and many business/professional directories where you can find business names including contact information such as phone and emails, or at least you can get the name of the person or persons you want to reach. Having a name of the person your contact is critical. You can always find out extra information such as email or phone number from contacting the firm directly and talking to the reception and telling them that you’d like to send something to Mr. or Ms. so and so but don’t have their email. One of good business directories is Jigsaw
. Certain information is free such as: name, position and title; however the information that you need the most such as email and telephone number is paid.
Third, traditional forms of marketing. For a very long time marketing played a very important role in any business, its primer role is to create awareness, attract customers and communicate with them through the means of marketing messages. If this is applicable to your business you should be trying traditional newspaper and magazine advertising, billboards, direct mail, radio ads (if the budget allows you) and other forms of traditional marketing.
Fourth, online forms of marketing. With the internet expansions there are many different forms of marketing that you can engage yourself into, they range from email marketing, banner advertising, paid targeted websites ads, Pay-per-click by Google
, SEO (search engine optimization), affiliate programs with other websites and other types that would suite your business.
All those sources should work cohesively to create a good funnel and a fresh flow of leads and opportunities for your prospect to customer conversion.
Finding new Business Opportunities
Every business has a potential growth limit. There are always different constrains and business development failures, including team members leaving, not enough budget, new laws and so on. For a successful business growth there always has to be a good push from your team to achieve goals, if not the business might be failing and not getting needed results. However, sometimes it is hard to identify what is needed and how to progress in the stage of maturity. But there are several different things you as a business owner or management team can do to increase productivity and continue business growth
Tips to prolong business growth:
One of good tactics is to hire young graduates or young professionals. They are more open minded and will have a fresh look at things you do in your daily business. They can advise you on what you might change to achieve better results or they might show new better ways of achieving same results while using fewer resources. Recreate your business plan
. Recreating your business plan is a good tactic in defining new goals and establishing new achievement. Also, creating new business plan will point you out to things that you are not doing well right now and will lead you to tasks you do good. Successfully developed business plan will define and outline aspects of your achievements and should showcase new methods of achieving targets.
Increase sales team and enhance sales techniques. If you realise that your sales team is doing a good job and they do bring business but are constrained with time, you might start thinking about employee new sales team members. It should increase sales cycle and add new opportunities to the business. Also, you must enhance your sales team with news sales techniques to better develop your business department to make sure they operate efficiently. Knowledge always provides more power and creates new options. By providing sales training
to your team you are increasing your chances of business growth. One thing to keep in mind is that you don’t want to invest into your sales force and see them leaving your company with more experience and knowledge. You have to negotiate a deal that by providing them with training they are obligated to guarantee to bring X amount of sales or stay for a specific time period with your company.
Check for competition. You should always stay on top of what your competition does. You have to be aware of their new techniques, business development and marketing efforts. It will outline their achievements or failures and will give a better opportunity to prepare yourself while creating better competitive advantage.
Creating new business opportunities is somewhat challenging but is very exciting and rewarding, it will bring you new leads and business. Don’t be afraid to try out new thing and execute method that don’t work; it is always trial and error.
Good luck in your business development projects!
Attract new Customers
How to attract new customers and build customer relationships
A healthy client base is a key in a successful business growth. It is essential to keep positive relationship with your current client base, however it is even more important to find and grow new clients for your organization. Here is why it is important to win new customers while keeping your current clients: every new customer brings new revenue to the business, while current customer brings maintenance profit. It is essential to understand that both are important and together they will ensure the success of your business. In the current economy situation, captivating new business can be somewhat difficult, yet there are several techniques that can be an advantage of yours when battling with competition.
We’ll be naming several tips on how to build and win relationships with clients
and convert them from prospects to customers. Hospitality and customer appreciation
Customer appreciation events are a great way of showing your appreciation and your true intent to save the relationship you have with clients. Additionally, hosting hospitality event will initialize that you take care of your customers and will positively affect those who think of becoming your client. There are many different types of activities you can do for your clients, as an example: taking everybody to the sports game for the city’s main sport’s team, boat cruise, having an open house with venue, and etc. The main point about all those events is to make a long lasting positive impression on your current and potential customers. If you are willing to go and spend extra resources on organizing something of that nature it should bring you all the benefits in the long run assuring your commitment towards the customers. Creating such a pleasant experience you’ll guarantee yourself a place in their memory when the time will come to think about the service you provide. Develop press relations
Local press is highly important in developing relationships with public and your audience. Local business presence
has always proved to be one of the most valuable audiences, especially at the growth stage. The relationship that can and should be developed with key editors of your local and ideally nationwide press is essential in developing strong public exposure of your organization. For many years public relations were one of the most trustworthy and gainful ways to capture the attention of the needed target market and it has been used as a resource by many marketers for years. A great idea to use press is when you require promoting a specific aspect of your business such as: new service, new promo, new product or event to raise an overall awareness. The key idea of course for any press releases it to generate interest and grab the attention of your target market. Put internet marketing strategy together
There are numerous ways you can employ the internet to get new leads, win new customers and new business. The selection ranges from: blogging, online press release, pay per click advertising (PPC), SEO
, social media to several others. All above should work together in order to deliver the highest return. Remember that the internet is extremely fast paced place and in order to achieve best results you have to play using all fields. One suggestion, if you are not that good with the internet and don’t have any idea on how to advertise using it, you might think about employing internet marketing specialist. With the increased development, continuous efforts and traffic growth there is huge probability to secure new clients through online methods.
Marketing for Customer Retention
Every business needs a marketing strategy. It is a fact that businesses with a well-developed marketing strategy
and initiation succeed and compete on the market much better than those without it. However, business has to identify two main questions in order to initiate the strategy:
1. How much business comes out from your existing customer base and how much business comes out from new leads and new customers?
2. How many marketing resources are spent on marketing and generating new clients and how many resources are allocated to generating repeated business from your existing clients?
The answers for those two questions are essential in developing a good marketing plan, as they should answer many why’s and give you a good analytical overview on things that you need to develop. While it is very important to retain your existing clientele and make sure that they stay with you it is also critical to grow your business by acquiring new “fresh” customers. The reason why it is important to acquire new accounts is because while maintaining your current base there is no growth, basically you’ll be generating your profit from the “maintenance” of the client’s account.
It is important to understand that there should be a specific amount of marketing resources spent on developing and continuing the relationship with your current client base, however the allocation should be approximately:
· 70% of the marketing spend should be focused on acquiring new customer
· 30% of the marketing spend should be focused on keeping current clientele
As you can see the majority of your spending should be going against targeting new clients, it is rational because you have to realize that if you currently have a customer it means that you’ve hit him before with your marketing efforts, therefore there is no need to attract the customer who is already on your account. You should be doing totally opposite; you have to be creating messages that would keep him from going to your competition.
You have to allocate most of your marketing resources against identifying and targeting new customers. The 70% marketing spent has to be equally divided between many marketing initiative, such as: online marketing
, web optimization, direct marketing, advertising, relationship building, tradeshows and other marketing activities.
Business Profit Investment
Business Profit Investment Business investment
is not only made through spending an X amount of dollars, but also through idea generation, time and many other resources. To generate a well growing business you have to analyze who is your target audience. In addition, you have to understand where your customer is located geographically, whether the audience you perceive has an online presence and etc. For any small and medium business it is important to start out from the area of origin. It means that business should be capturing the audience surrounding its area of being. For example, your business is located in the area A of the city X, therefore you have to be starting out from your local area A and spreading/capturing the attention of customers in your current area. It is important to be diverse and capture customers from different audiences, especially if you are B2B. You have to be diverse in the customer profile to make sure you cover many different customers which eventually will help you build you customer portfolio. Building customer portfolio is extremely important as is will help you get more attention from the same group as you’ll have the needed experience and the needed products to offer.
Here are several tips on how to increase the visibility and the amount of potential customers:
1. Meet and create as many valuable professional business connections
as possible in your local area, it means that at the beginning you’ll have to attend several tradeshows / exhibitions and networking events to make sure people know you. Your main goal is to drive your business and your business name in the forefront of everyone’s’ mind in the industry you are working or in the area you want to acquire.
2. Spend some resources on advertising and marketing
. The main idea of marketing is to market your business and deliver your name to the customers mind when he is in need of the similar product or service that you can provide. You should be allocating and spending a reasonable amount of money on the company’s advertising. Tip: if you are investing in a specific form of advertising and marketing and you don’t see the return - drop it and move on to the next strategy. The idea behind this is you don’t want to be stacked with something that doesn’t work and continue to spend money on it.
3. Be tactical. Your goal is to find out what your competition does and how they spend their money. If they are investing
in something it might be that it works for them and brings the result. However, be careful as what might be good for them might not be exactly what you are looking for; although, knowing what you competition does is very important as it gives you more ideas.
4. If you receive complaints make sure you document them and satisfy them. Every customer has to be satisfied! In addition, you should be noticing complaints and working on them to perfect your service and eliminate the problem.
5. Give back to the community you live or do your business in. Everything starts from the roots. You have to give back to the community that you are in. It is a great chance to be active and a good chance to be noticed by the locals and local business.
Good luck and we hope our tips will help you build a healthy and prospective business.
Search Engine Optimization (SEO)
The power of Search Engine Optimization (SEO)
Search Engine Optimization (SEO
) – has dramatically increased its popularity due to the internet growth. SEO is a great source of increasing the popularity of your website on the internet. It is very useful for any kind of business that has an online presence because primer role of SEO to attract and/or increase the number of visitors to your website. Search engine optimization goes back to as early as 1995 with several search engines available on the internet. The basic idea is to help search engines to analyze and determine websites with a specific content and optimize them so that they appear visible to the public who is looking for the same terms or subjects. Although SEO is very helpful many individuals made it a tool of spam as they would over use it and use techniques that would potentially harm safe search for users.
For example, SEO can be used to trick search engines into thinking that the website is about shoes, however when you would visit the website you’ll see that there are no shoes but the owners are trying to sell you cheap watches. Because of those issues major search engines made it possible to battle spammers and overcome those issues by developing complex algorithms to calculate and websites parameters.
Search engine algorithm is a unique piece of code that is designed to calculate many criteria of the website, such as: websites name, page urls, page headings, page content and many more. Search engines use such as Google
use crawlers to crawl websites for the information that helps to analyze all of its content to make judgements if the website is sufficient and relative enough to the content it is providing and to the keywords that it is being optimized for. SEO
is a tremendous source for any business owner to use as it provides efficient, cost effective and high on return results. The down side of course is you cannot measure it. You can’t calculate the exact number of leads, calls or conversions generated from it; however you can approximately see the scope and definite increase in the business cycle. One important thing to mention is, if your website has never been optimized and it is a first time or it has been optimized for some time and then it stopped, it might take anywhere from 3 to 6 month to notice first progress.
Website optimization is a good technique to increase your website’s visibility and increase the amount of new users visiting your website. In addition, there are many techniques that can be used for SEO; we will discuss some of them in our future posts. Please stay tuned.
Blog for Business Website
Blog for Business Website
Lots of times business owners create websites and think that the rest will be done automatically; that the customers will find them easily, that there is enough information on the website, that the information is useful and so on. However, none of the above usually happens for two reasons: 1. website is not being optimized; 2. badly lacks new and fresh content. Those two reasons are major in developing a good, attractive and useful website to increase amount of traffic and new visitors.
Just developing and putting website online doesn't mean that there is going to be thousands of visitors coming every day to see the pages. The main item that brings visitors to your website is the content! Content is the only reason why everyone and anyone would visit the website. Why? The more content there is and the more constantly it is being updated the more visitors and users understand that the website is fresh and someone is constantly working on it to update and keep everyone informed.
Employing blog on your business website is one of the best sources to attract new visitors and views. There are many benefits of having it on your actual business website. It will bring more attention to your core website and core services or products; also it will increase your ranking in search engines and internet. By increasing the visibility website becomes more popular and available for the users. The more content you have and the more you post it, the more it becomes associated with the website and becomes more apparent to the searcher.
You can think about it in this way, what visibility chance will you have if you are constantly sitting at home and never go out? I'm pretty sure it's very close to minimum. The same theory goes with the online presence; to be visible on the net one must show lots of fresh content.
Business blogging is a great way to attract new customers as they can read what can be offered and understand that you are following the news and keeping yourself updated. Majority of business owners don't see the benefit of blogging as they like to see the fast return, however it doesn't work this way so they give up after starting. To be successful, one should be blogging for at least 2-3 months to become visible to the public, however once the blog becomes visible it leave a major foot print and becomes exploited by many visitors coming from all over the places to explore the unique content.
We are a Live Business Blog providing fresh business related content to the public. Business Blog
Business Sales Training
Sales Training, Identifying the Need.
Every successful business growth is partially successful because of the investments made in the staff training. Employee training is one major reason that the company grow and progress with new achievements and developments. Every new skill that will be learned by the team will be beneficial to the company over all. By investing in your staff you’ll be investing in the future growth and development of your company.
In today’s business world with the rapid growth of technology it is very important to keep up with current news and skills. Learning skills are an important part of any task and job. Every employee has to be highly professional in order to achieve high results on the job tasks and the company.
One on the main workforce in many organizations in the sales force; in correlation with the marketing team it is the main force responsible for delivering the goods or the services to the client. In addition, sales person has many skills that are essential and are required for the job, as he/she has to identify the target customer and create an interest if there isn’t one.
Investing in the sales force training means that you are investing in the main engine of the product push to the public and the end user that you are aiming at. Sales training is the essential mission of any organization that wants to be successful in delivering its product to the public. Sales force is the power that every company employ’s to generate the profit.
There are many different sales techniques and skills that can be learned and improved by the sales force, and it is not the matter of knowing everything but the matter of developing and enhancing new skills and techniques into your company. Several main skills that are required at the entry level for any sales employee include:
· Sales Planning
· Sales Approach
· Sales Interview
· Sales Presentation
· Sales Resistance
· Closing the Sale
With investing in your sales team your company will be able to achieve higher results and establish your company as a true competitor in the market with a large portfolio of customers and success stories.
Get you Sales Team in training!
Website Landing Page
Importance of the Landing Page
Website landing page is the first impression you’ll make on a visitor. The rule is simple, your landing page has about 1-2 second span to attract or drive away the visitor. In such a short time human mind is able to determine whether or not the website is useful and attractive to the eye. If the page failed to be attractive then you’ve lost an ability to add one more user to your arsenal.
A Landing page can be portrayed as an internet page where visitors are directed once they’ve clicked on online ad or a link from one of the internet websites. Landing pages are used to draw the attention and attract new visitors or leads. The main idea of any landing page is to increase the possibility of returning the visitor to the website with current or future ability to convert to the reader, buyer or user. Lots of times business owners have only one main landing page, their home page. However, home page usually has many different fields and sections on it and is not that flexible to draw the attention to a specific subject as it has to be brought enough to give a coverage of the whole website; that’s is why creating different landing pages for different products or services is a good idea in increasing the chance of the online campaign.
Developing an engaging and relevant to the product or service landing page is the key process in boosting up your online sales. Web designers should always remember that the page needs to be relevant and don’t overwhelm the visitor with graphics. It should be simple yet enhanced with the balanced amount of graphics so that the visitor feels comfortable, relaxed and understands the topic. The designer should also remember to create a page that can be easily optimized from the search engine prospective (SEO
). A breaking heading with attractive true statements and useful information can create a great landing page that will generate visitors and convert them from potential customers to buyers. It is not enough just to generate the traffic; the main idea why the traffic is generated is to convert visitors to leads.
Always keep in mind that you have to display true and relevant description and information to your visitors. Always focus on the content by displaying enough info on top of the fold and providing the link to the next page that you want to transfer the visitor to for the final conversion, check out or call to action.
Always provide several response choices: provide visitor with an easy option to contact you, phone number, email or emails of support, additional information or any other helpful information.