Every week Business Blog provides you with 5 Tips for increasing your business productivity. This week we’ve decided to touch up on the internet marketing tips and common assumptions that business owners make about the websites and online stores (e-commerce). Please, read below and make any comments you think are appropriate to this post.

1. Don’t assume that if you’ve done search engine optimization at one time it is still valid. SEO landscape changes very quickly and is very unstable with all new releases of Google algorithm updates. Search Engine Optimization is a constant practice that has to be done by professionals and through eligible sources.  You have to stay on top of all optimization that is done to the website. For example, make sure that you know at least several keywords and their exact positions. This will give you an ability to monitor your positions and overall optimization efforts.

2. Currently, there is a huge trend in users accessing websites and spending time online by using their mobile devices. Therefore, you have to make sure you have a mobile optimized website for your current and potential clients. Google has release a great mobile website builder, check it out here: http://www.howtogomo.com. It is a very inexpensive and great tool for creating a simple but very useful mobile website.

3. Make sure that your website is user optimized. So, let’s say you’ve spent your time and money on online marketing, you finally got a visitor to your site, but the site is not user friendly – you’ve just wasted your time and money. In addition, most likely you’ve lost future customer because he had an unpleasant experience. Your website is a critical first impression tool! Think about it, people visit your website in order to meet you and review your services.

4. In order to keep up with all your online marketing initiatives, please create a schedule and make sure you follow it. It is vital in making sure you are progressing and increasing your marketing reach.

5. Be constant! You don’t have to spend all your time on marketing for your business, you can do a bit but in a constant flow. After several months you’ll see it adding up to a wider funnel of opportunities.

Marketing is a constant practice of reaching out to your target audience and capturing leads from all expected places. As mentioned you don’t have to spend much time, rather you have to be constant on message delivering and all your activities.