Email marketing is one of the best ways to build a long-term relationship with your audience. If you’ve never tried email marketing for your small business, you should understand a few aspects, like how leads and contacts interact with your campaign through email tracking.
Email marketing campaigns running with your social media are a strategic part of online marketing.
Why Use Email Marketing?
Email marketing is essential as it helps you send personalized messages to large numbers of potential customers at once. It keeps the customer connected to your business, and you can do so in real time.
Email marketing allows you to send messages to interested parties as your business is running a specific campaign. This helps keep your customers or potential customers updated with what’s happening in your business.
Email has shown high conversion rates, where people click through to your website and actually make a purchase. Strategically apply user data to help increase your sales with your email campaign. You can do this by sending discount coupons or special links that allow those receiving your emails to receive a benefit when making a purchase.
Research has shown that people engage with emails more than other types of digital marketing, and it’s easy to measure. It’s been one of our primary forms of communication for about 40 years, and almost everyone uses it. Most people will somehow engage with an email and either forward it, click the link or delete it. Tracking these actions gives you valuable information and insight into how people engage with your campaign.
Email marketing is an affordable tool. The cost of sending thousands of emails may be a few dollars, depending on your chosen company. Of all the marketing channels your business may use, an email will likely be one of the most affordable and successful ones.
Aspects to Keep In Mind
Email can be a handy tool if you do it right. Remember a few vital aspects when setting up your email campaign.
Permission
Always get your audience’s permission before sending emails. Don’t force anyone to subscribe to emails or newsletters. When giving the option to receive marketing and newsletters, make the sign-up process easy and unintimidating.
Timing
Focus on the timing of your emails. Ensure that you send emails regularly without annoying recipients. Overdoing it can damage your brand. Some experts advise that you schedule campaigns for specific times so your audience anticipates your messages and looks forward to them.
Content
Send valuable content. The email should be visually appealing and send the correct message to your audience. Send messages you know your audience is interested in, and give links and other options that are easy to find. Use personalized content to increase conversion rates. It’s critical to be consistent in the design of your emails, to improve brand awareness.
The Importance of Email Marketing
Benefits of Email Marketing
Email marketing has various benefits.
Some of these include:
- Brand awareness
- Higher customer loyalty
- Customers are more enthusiastic
- High conversion rates
- Affordable marketing channel
- Builds brand loyalty
Types of Email Marketing Campaigns
There are different types of marketing campaigns you can use to engage your audience.
- Welcome messages: typically sent to customers who just signed up or made the first purchase.
- Newsletters: usually contains some news, images and descriptions, with links—this helps to keep recipients in touch with your brand.
- Limited offers: usually used for sales or other special events. You can send these emails to recipients who have made similar purchases in the past or viewed specific items on your site.
- Birthday messages: sending a message on the customer’s birthday or anniversary helps with retention and loyalty.
- Abandoned cart: sending reminders of items still in the recipient’s cart can encourage them to complete the purchase.
Final Thoughts
Using email as part of your digital marketing strategy is vital, as it’s affordable and holds plenty of benefits. You can keep it interesting with various types, but ensure that you don’t send emails too often and always keep the design consistent.